Connected Media Strategy: Executive Brief
The core argument and the four blueprints, in brief. PDF.
Resources
Research, briefs, and tools from the B2B Media Research Initiative.
Connect the Dots to Win
Full findings from the B2B Media Research Initiative — seven challenges, five economies of scale, 28 best practices.
Trade Media’s Resurgence in B2B Marketing
Why trade is growing again — scope and scale, where buyers actually research, and the new evidence that trade titles outrank generalist news in AI citations.
Connected Media Maturity Assessment
Eight questions that score your commercial engine across the four Connected Media blueprints, and show which one is leaving the most on the table.