Same media spend.
More media value.

A Connected Media Strategy from Horizon Business will change how you manage, distribute, and measure the impact of your media, and recalibrate your compass towards lasting success.

Blueprints for Action

Diagram illustrating a connected media strategy focused on B2B audience data, including sections on first-party data, third-party data, CRM data, customer data hub, audience modeling, segmentation, and profiling, emphasizing data aggregation, harmoni
A diagram displaying the connected media strategy centered on B2B content, with sections for target segments, brand positioning, channels, account-based marketing, omnichannel selling, and customer value, along with launchpad steps for content alignm
Diagram of a connected media strategy blueprint for B2B integrated programs, including sections on omnichannel media activation, owned channels, sales channels, and launchpad steps.
A digital infographic titled 'Connected Media Strategy' with a blue and dark theme, explaining a blueprint for B2B measurement systems aimed at improving media investment returns by 6%. It details components like media engagement, customer data hub,